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Coach Adam: My priority is ensuring my clients operate at our best as often as possible, and for this to happen we firstly need to ensure the CEO, business owner or senior executive is operating at their best both at work and in life.  When the leader is at their best they can then make massive positive differences to their team's and organisations performance.  I therefore describe myself as a combination of a life coach, a business coach and an executive coach.  


My focus is coaching in Dubai (UAE) as this is where I am based, but I also have clients across the Middle East, Europe and beyond.

Coach Adam:  Dubai is a very high octane environment to live and do business, but the margin between success and failure is far greater than more established markets.  In my view if you were an pure executive coach you would be looking at the individual coaching client entirely from a work perspective.  


From my own experiences and seeing it first hand I focus as both a life, executive and business coach as I strongly believe there is a strong carryover from your personal life into being an excellent and successful business leader, and visa versa.  I believe after all it's The Business of Life.

Coach Adam:  Working with SMEs I usually start one on one coaching with the business owner or general manager first before coaching the leadership team and wider organisation.  My my experience of business coaching in Dubai and beyond I find the senior executives extremely talented in their chosen profession, but don't have a partner who can share best practices of running similar businesses.  


As I work with multiple SMEs and larger global companies I can bring best practices which strengths the executive's leadership offerings.  As I also ran my own business and held a number of senior leadership roles in global companies I also bring this experience for the benefit of the client. 


Coach Adam:  Though I always try to make my team coaching sessions interactive, engaging and fun they are always underpinned by The Advantage's proven process.  The same process is followed whether I am coaching the CEO, the General Manager, the business owner, coaching the board of Directors or the senior leadership team.  


The process is underpinned by "The 3 P's to Succeed" which are finding your Purpose, identifying and using your Passions (Strengths) and making Progress by setting and achieving SMART goals.  

Coach Adam:  Prior to The Advantage Coach I had started my own hugely successful business which became the market leader in Dubai, Abu Dhabi and Qatar.  We also operated sizable projects across the Middle East, Africa and Asia.  I have experience of selling and delivering projects up to $30m and company acquisitions from $1m to over $145m and leading teams in challenging environments.


Within the Business Coaching I leverage experience learned from being a Management Consultant in London undertaking projects across Europe through to delivering highly complex technical projects in remote locations such as Angola and Pakistan.  As a qualified strengths coach and executive coach I bring a combination of business experience and coaching into life.

Coach Adam:  Everything I do focuses on leadership development.  I strongly believe that everything starts with you as an individual being the best you can be, so you can be the best for others.   


I was fortunate to be selected onto Cummins Global Leadership Development Program (GLDP) back in 2017 and graduated in 2019, as well as attended the Wharton Executive Development Program (EDP).  Whilst realising I was most productive at work when I was inspired by the leader (and less productive when I experience poor leadership) I now harness the learning of these two world class leadership courses for the benefit of by business coaching clients.  

Coach Adam:  There are multiple popular personality profile assessment tools in the market including Myres Briggs MBTI, Firo-B, DISC, Korn Ferry's 4 Dimensional Model, Hogan Personality Test and many others.  From my own experiences I found none as powerful as the Gallup Clifton Strenghts.  Knowing my Clifton Stengths Top 5 and my Top 34 Strenghts changed my life, and I use them every day to help me be at my best.


The Clifton Strenghts profiler told me who I really am, shows me my Strengths and if I use them each day I feel better, am better and I'm much more fulfilled and happy.  If we can use our passions (our Strengths) each day were perform far better !

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Lorem ipsum dolor sit amet, consectetur adipisicing elit. Maiores ipsum repellat minus nihil. Labore, delectus, nam dignissimos ea repudiandae minima voluptatum magni pariatur possimus quia accusamus harum facilis corporis animi nisi. Enim, pariatur, impedit quia repellat harum ipsam laboriosam voluptas dicta illum nisi obcaecati reprehenderit quis placeat recusandae tenetur aperiam.