Storybrand principle 1: The Character
This video, is the first in a 7 part series, explaining each part of the Storybrand framework. If you’ve poured your heart into your product or service, but people don’t respond when you tell them about it, the chances are, your messaging is too complicated. And the most powerful weapon we have to combat confusion is the power of story.
Nothing compels the human brain to pay attention, like a great story and the Storybrand framework has been designed to make messaging easy for business owners.
The first part of the framework is “The Character” – Every Story starts with a character and within the first few minutes, they posit a story question… Will the hero get what they want?
StoryBrand principle number 1 is, When you agitate a customers desire, they enter into the story your brand is telling. You need to identify what it is that your customer wants, as it relates to your product or service. Watch this video to find out how to invite your customers into the story your brand is telling.
