eBook: The 7 Steps to Live Your Best Life

Get The Advantage

Unlock Hidden Potential

Reach Peak Performance

Are you already successful,

but you know you are capable of achieving more?

Are you sure of your true purpose?

Are you certain you are following the right path?

Have you identified your WHY?

Do you have the right support to be at your best?

Are you sure of your true purpose?

Are you certain you are following the right path?

Have you identified your WHY?

Do you have the right support to be at your best?

Work with Adam Ashcroft, The Advantage Coach and achieve peak performance in all areas of your life and work.

How it Works:

Schedule a Call

Discuss your challenges and priorities before making a commitment

Get The Advantage

We have limited coaching spaces; those with the desire to reach peak performance will join an elite group

Reach Peak Performance

Be the best you can be and achieve your full potential in all areas of your life and work

Success Stories

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Lola Myshketa

Chief Business Development Officer


Adam’s success story as an entrepreneur, his outstanding achievements in the corporate world, combined with his natural talent in dealing and influencing people are a very unique combination that he brings to the coaching industry.

Adam’s techniques are effective, because he is able to coach from a very deep and broad personal experience. His genuine drive and passion to empower his clients to live a life of purpose is the real deal and the true value add.


The strengths-centered business model that underpins Adam’s coaching practice alongside his intuitive, honest, deeply enthusiastic style are massively engaging to work with. 


Most importantly Adam champions diversity and inclusion, which I find inspiring and quite rewarding, so if you are an executive woman seeking to reach new heights both personally and professionally, look no further. Adam is your go-to Executive coach in Dubai!

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Umer Saleem

BD Leader

Fives Group

“Adam has been transformational in both my professional & personal life accelerating my success. His discipline & methodical work style has given me the foundations to build the very best version of myself into my daily routine.

Since working directly with Adam I have experienced even higher levels of success which I can only attribute to our working relationship. I very much look forward to a long fruitful coaching relationship with Adam so I can reach even greater heights. I have no hesitation in recommending him as an Executive Coach Dubai”.

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Michael Todd


2b Limitless

"Adam is a strengths based ‘High Performer’ - I first met him as a coaching client and his commitment to the process of growth and development led him to our coach training process. It soon became apparent that Adam had a real talent for coaching individuals and teams. 

His high level corporate experience and skills combined with his coaching skills create a real unique value proposition. I would highly recommend Adam as a strengths-based coach of real quality who is sure to have an impact on high-performance people, teams and organizations. I am really looking forward to collaborating with Adam and supporting his continued growth and success."

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Harry Tregoning

Managing Partner & Owner

Tregoning Group

Having founded and run my own business for several years I was looking for the best business coach to support my continued growth as a leader and help take Tregoning Group to the next level.

Adam is the only Dubai based Business Coach I am aware of who has successful started, led, grown and sold his own business.  He brings invaluable experience from his own journey to support me to get the very best out of my life and businesses.  Without hesitation I would recommend Adam and his coaching skills to help support you, your business and your life reach their full potential.

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James Bourke


Energy Driven Systems

“Adam Ashcroft and his tools and strategies have become core to our culture. He has been one of the critical influences to EDS’s success. From coaching our key leaders through to helping our leadership team unleash our company’s full potential. 

Adam helped us map out our vision on how to become a world class organization”.

The Advantage Coaching Packages

Advantage Discovery (Free Session)

When you are uncertain about the longer term commitment of working with a professional Coach, Advantage Discovery could be for you.


  • 1 x Strategic Review (60 minutes)
  • 1 x brief summary report

Following this session, we will outline your proposed coaching journey, with clear milestones so that you can reach your full potential and live your best life.

Schedule a call today to book your Advantage Discovery Session

Advantage (Top 5 Strengths)

When you are uncertain about what your strengths are and how to utilise them daily, the Advantage Top 5 Strengths package could be for you:


  • 1 x StrengthsFinder Top 5 Assessment & Results
  • 1 x Top 5 The Advantage Mug
  • 1 x Strategic Review session (90 minutes)

Through this program, we will identify your top 5 strengths, and how to use them to reach your full potential and live your best life.

Schedule a call today to book your Advantage Top 5 Strengths session

Advantage Twelve

When you have a clear and specific challenge to overcome, our 12 month Advantage 12 engagement could be the right option for you.


  • 1 x Strategic Review Session (90 minutes)
  • 1 x brief summary report
  • 1 x Comprehensive Induction Session (90 - 120 minutes)
  • 1 x StrengthsFinder Top 34
  • 10 x High Performance Coaching Sessions (90 mins each)
  • 1 x Personal Copy of The Advantage Playbook
  • 1 x Printed personalised copy of your 12 month The Advantage Playbook (after 12th Month)

Working with an Advantage coach who can hear the things you don't want to hear, and see the things you can't see, will enable you to become the person you always wanted to be.

Schedule a call today to book your Advantage 12 Journey

Don't see the solution you are looking for?

Need executive coaching for multiple leaders or senior executives in your business? 

Schedule a call to discuss your requirements, we'll be happy to guide you.

How are we different?

Despite their success, many individuals feel they have not unlocked their full potential. We've created the Advantage Playbook, to unlock that potential so they can be at their best and achieve peak performance.

We know that despite your success, like many great leaders and successful people, you need support figuring out how to unlock your full potential. The problem is, in an increasingly complex world, with an overwhelming amount of choice, you're struggling to define exactly what your priorities should be, which distracts you from your purpose.

We believe that you deserve the opportunity to be the best you can be, which is why we've created the Advantage Playbook. Founder of The Advantage, Adam Ashcroft, has crafted and collated this Playbook through the experience of working with many exceptional industry leaders, and leading diverse teams across more than 100 countries, over a 20-year career.

When you work with The Advantage Coach, you will get access to this Playbook, including tried and tested tools and strategies that allow you to achieve clarity and achieve peak performance in all areas of your life. 

Don't allow acceptable to become your norm, work with The Advantage Coach and be inspired to achieve peak performance in all areas of your life and work.

Executive coaching in Dubai, Adam Ashcroft, as The Advantage Coach, utilises all his experience from the past 20 years working in Dubai, the UAE and the wider region.

As a leading executive Coach Dubai has been the HQ of The Advantage Coach since its inception.  Coaching in Dubai, UAE Adam brings a unique proposition having lead sizable businesses across the region.  Adam now supports CEOs, business owners and senior executives on their career and personal life journey.

Adam's key areas of focus include:

  • Executive Coaching In Dubai, across the Middle East and beyond
  • Business Coaching CEOs, Business Owners and senior executives
  • Gallup Clifton Strengths based coaching (Strengths coaching)
  • Life Coaching where individuals clarify what they want in life
  • One on One coaching including career coaching
  • Team Coaching with a focus on Senior Leadership Teams (SLTs)
  • Group Coaching
  • Motivational speaking in Dubai, keynote speaking and corporate speaking.

Recognised by many as the best business coach in Dubai due to his in depth knowledge of running organisations as well as his coaching experience, Adam Ashcroft believes through Finding Your Purpose, Leveraging your Passions and focusing on your Progress through "The 3 Ps to Succeed" you will find long-lasting fulfilment, experience unrivalled success and long term happiness.

Executive coaching in Dubai, as well as across the Middle East, Europe, Africa and beyond Adam has gained a unique niche having started, led and sold his own sizable business, as well as leading teams for international global companies, as well as working in conjunction with globally recognised strategy consultancy firms such as Bain, McKinsey & Co, Boston Consultancy Group and TCA Consultancy (now part of Oliver Wyman).

As a Strengths based Executive Coach, Dubai mirrors the positivity and "nothing is impossible" attitude that The Advantage Coach brings to his executive coaching sessions.  These can be one on one executive coaching sessions, team coaching sessions or group sessions.  

Based in Dubai, Executive Coaching in Dubai with Adam also includes the sharing of best practices learned from setting up his own businesses in Dubai and how to set up and navigate the Middle East region successfully both culturally and operationally.

Whether its organisational coaching, corporate coaching, team coaching,  individual leader or leadership coaching, Adam as The Advantage Coach has a proven process and track record for your sustained success.

Adam Ashcroft business coach in dubai.

Meet Adam Ashcroft, Executive Coach Dubai,

the Middle East and internationally.

Download our free eBook


Do you wake up each day with clear purpose? Are you living the life you deserve with all its riches?

What's inside:

Discover the 7 Steps inside this eBook and give yourself the best possible chance of achieving your best, reaching your full potential, and living with fulfilment both at work and in life.

The 7 Steps To Live Your Best Life Ebook cover

Frequently Asked Questions

Coach Adam: Everything I do focuses on leadership development. I strongly believe that everything starts with you as an individual being the best you can be, so you can be the best for others.

I was fortunate to be selected onto Cummins Global Leadership Development Program (GLDP) back in 2017 and graduated in 2019, as well as attended the Wharton Executive Development Program (EDP). Whilst realising I was most productive at work when I was inspired by the leader (and less productive when I experience poor leadership) I now harness the learning of these two world class leadership courses for the benefit of by business coaching clients.

Coach Adam: There are multiple popular personality profile assessment tools in the market including Myres Briggs MBTI, Firo-B, DISC, Korn Ferry's 4 Dimensional Model, Hogan Personality Test and many others. From my own experiences I found none as powerful as the Gallup Clifton Strenghts. Knowing my Clifton Stengths Top 5 and my Top 34 Strenghts changed my life, and I use them every day to help me be at my best.

The Clifton Strenghts profiler told me who I really am, shows me my Strengths and if I use them each day I feel better, am better and I'm much more fulfilled and happy. If we can use our passions (our Strengths) each day were perform far better !