eBook: The 7 Steps to Live Your Best Life

Get The Advantage

Unlock Hidden Potential

Reach Peak Performance

How are we different?

Despite their success, many individuals feel they have not unlocked their full potential. We've created the Advantage Playbook, to unlock that potential so they can be at their best and achieve peak performance.


We know that despite your success, like many great leaders and successful people, you need support figuring out how to unlock your full potential. The problem is, in an increasingly complex world, with an overwhelming amount of choice, you're struggling to define exactly what your priorities should be, which distracts you from your purpose.

We believe that you deserve the opportunity to be the best you can be, which is why we've created the Advantage Playbook. Founder of The Advantage, Adam Ashcroft, has crafted and collated this Playbook through the experience of working with many exceptional industry leaders, and leading diverse teams across more than 100 countries, over a 20-year career.


When you work with an Advantage Coach, you will get access to this Playbook, including tried and tested tools and strategies that allow you to achieve clarity and achieve peak performance in all areas of your life. 


Don't allow acceptable to become your norm, work with an Advantage Coach and be inspired to achieve peak performance in all areas of your life and work.

The Advantage Coach playbook logo

How it Works:

Schedule a Call

Discuss your  challenges and priorities before making a commitment

Get The Advantage

We have limited coaching spaces; those with the desire to reach peak performance will join an elite group

Reach Peak Performance

Be the best you can be and achieve your full potential in all areas of your life and work

The Advantage Founder and Coach 

Adam Ashcroft

The Advantage Coach

Adam Ashcroft is a highly regarded Business Leader & Accredited Executive Coach with over 20 years extensive international experience developing and growing companies and supporting executives.  He has a deep routed knowledge of working across Africa, Middle East & Europe.


With a passion for supporting and coaching senior executives across global markets Adam helps identify clients passions & purpose whilst creating clear goals, through a strengths based approach, which enables them to achieve exceptional lives and careers.

Adam harnesses his diverse experience of starting (and selling), leading & running businesses by guiding clients through his accelerated growth program so that companies, leadership teams and executives can utilise his vast range of “Playbooks” to reach their full potential.

The Advantage Coach Playbooks are an accumulation of industry best practices that Adam has collated over the past 20 years whilst working with the world’s foremost companies. Combined with Adam’s passion, these Playbooks create the catalyst for our clients accelerated success.


  • 20+ Years Starting (and selling), Developing and Leading Businesses
  • Wharton EDP & Loughborough Business School, BSc (Hons)
  • Certified Performance Coach
  • Member of the Association of Coaching

Download our free eBook

THE 7 STEPS TO
LIVE YOUR BEST LIFE

Do you wake up each day with clear purpose? Are you living the life you deserve with all its riches?

What's inside:

Discover the 7 Steps inside this eBook and give yourself the best possible chance of achieving your best, reaching your full potential, and living with fulfilment both at work and in life.