Every Hero has a Coach… Whose Yours?
Mentorship, Advisory and Coaching

If I was asked what the winning formula for life is I would attempt to answer with:

1. Created a Plan - “Without a Plan You can’t Score”

You start with the plan: it’s about clarity. We’d emphasize defining life goals—personal, professional, and even legacy.

2. Strengths based Approach – “Fuel your path with your Passions and what ignites you”

We’d build on identifying what you’re naturally great at—starting with your CliftonStrengths—and leveraging those for momentum.

3. Monitoring success with trusted partners – “Progress thrives when success is shared”

This is about accountability. You’d create milestones, review them with trusted partners—whether it’s a coach, advisor, a peer, or a support group—so you’re consistently adapting and growing.

Whether I am working with you one on one, as a leadership team, or speaking to 1000 senior executives I always follow the 3 main pillars of The Advantage Coach approach and cariculum. These are:

1. The 3 P's to Succeed - do you have them and use them?
2. The 7 Steps to Success - are you following them?
3. The 100+ playbooks - are you using them as a resource for success?

If you use and follow these you will be successful whether it's in business or in life.

Try raising your hands above your head as high as you can. Yes, really do it! Now try and stretch them even higher. The same is in life and business. There is always room for improvement.

Whether you are in the lowest depth of dispair or you already believe life can't get even better I can assure you there is room for improvement and greater happiness and success. I myself have gone from a moment of being told that I was so ill from PTSD and CFS (Chronic Fatigue Syndrome) that I should be left in a dark room for 5 years. Within months I was out in the light again, living back on a path to success. If you are already in great shape, how much more impact can you have if you chanel yourself even better?

My priority is ensuring you as my client is operating at your best as quickly and as often as possible, and for this to happen we firstly need to ensure you as the CEO, business owner or senior executive is operating at their best both at work and in life.  When the leader is at their best, they can then make massive positive differences to their team's and organisations performance.  I therefore describe myself as a combination of a life coach, a business coach and an executive coach.

My focus is coaching in Dubai (UAE) as this is where I am based, but I also have clients across the Middle East, Europe and Internationally.

Working with SMEs I usually start one on one coaching the founder, business owner or Managing Director first before coaching the leadership team and wider organisation. My experience of business coaching in Dubai and beyond I find the senior executives extremely talented in their chosen profession, but often don't have a partner who can share best practices of running similar businesses. When working with global organisations I find very similar challenges. I bring best practices and practical examples that can be quickly implemented into all organsaitons for greater performance and results.

As I work with multiple SMEs and larger global companies, I can bring best practices which strengthens the executive's leadership offerings. As I also ran my own business and held a number of senior leadership roles in global companies, I also bring this experience for the benefit of the client.

Everything I do focuses on leadership development.I strongly believe that everything starts with you as an individual being the best you can be, so you can be the best for others.

I was fortunate to be selected onto Cummins Global Leadership Development Program (GLDP) back in 2017 and graduated from the program in 2019, as well as attended the Wharton Executive Development Program (EDP). Whilst realising I was most productive at work when I was inspired by the leader (and less productive when I experienced poor leadership) I now harness the learning of these two world class leadership courses for the benefit of my business coaching clients.

Why I Use Gallup CliftonStrengths

There is no shortage of personality and leadership assessment tools available today. Myers-Briggs MBTI, DISC, Firo-B, Hogan Personality Test, Korn Ferry's 4 Dimensional Model — most business leaders, founders, and executives have encountered at least one of them on their journey.

They all have value. But in over 25 years of building businesses, leading teams, and working with some of the world's highest-performing founders and executives across Dubai, the UAE, and internationally, none has come close to the transformational impact of Gallup CliftonStrengths. I say that from experience, not theory.

When I first completed the CliftonStrengths assessment, something shifted. Not because it told me something I couldn't have guessed — but because it gave me the language, the structure, and the permission to understand who I actually am. My Top 5 CliftonStrengths and my full Top 34 CliftonStrengths didn't just describe my personality. They explained why I thrive in certain environments, why some decisions come naturally, and where I should be focusing my energy to perform at my absolute best.

That insight changed the way I lead. The way I work. The way I live.

And I've seen it do the same for the founders, CEOs, and senior leaders I work with across Dubai, Abu Dhabi, Riyadh, London, and beyond.

Here's what I believe — and what Gallup's own research consistently supports: when you spend your days working in your areas of natural strength, everything changes. Your performance improves. Your decisions sharpen. Your energy increases. And perhaps most importantly, your sense of fulfilment deepens.

Most high-performing business owners and executives spend years trying to fix their weaknesses. CliftonStrengths coaching flips that entirely — focusing you instead on what you were built to do. The result is stronger leadership, better business decisions, and a clearer sense of direction both professionally and personally.

As a Gallup Certified Global CliftonStrengths Coach based in Dubai, I integrate strengths-based coaching into every executive coaching and business coaching engagement I deliver. Whether working with individual founders and CEOs on a one-to-one basis, or coaching senior leadership teams across the UAE and wider Middle East, CliftonStrengths sits at the heart of the work.

Because knowing your strengths isn't just an interesting exercise. For ambitious founders, business owners, and senior executives, it's one of the most practical and high-leverage tools available — unlocking the next level of performance in business, in leadership, and in life.