Storybrand principle 6: Avoid Failure

This video, is the sixth in a 7 part series, explaining each part of the Storybrand framework. If you’ve poured your heart into your product or service, but people don’t respond when you tell them about it, the chances are, your messaging is too complicated. And the most powerful weapon we have to combat confusion, is the power of story.

Nothing compels the human brain to pay attention, like a great story and the Storybrand framework has been designed to make messaging easy for business owners.

The sixth part of the framework is “Help them avoid failure”. All great Stories keep you engaged through to the end, because there is always something at stake. If there were nothing to be won or lost, nobody would care.

Will the hero disarm the bomb? Or will people lose their lives? Will the guy get the girl? Or will he be lonely and filled with self doubt? If there is nothing at stake in a story, there is no story. The same is true for your product or service, if there is nothing at stake if I don’t buy from you, why would I buy from you?

Watch this video to learn how we use stakes in your marketing to encourage your customers to buy from you.