Storybrand principle 7: Ends in Success

This video, is the seventh and final in a 7 part series, explaining each part of the Storybrand framework. If you’ve poured your heart into your product or service, but people don’t respond when you tell them about it, the chances are, your messaging is too complicated. And the most powerful weapon we have to combat confusion, is the power of story.

Nothing compels the human brain to pay attention, like a great story and the Storybrand framework has been designed to make messaging easy for business owners. The seventh part of the framework is “That ends in success”.

Stories are not vague, they are defined by specific things, happening to specific people. Harrison Ford had to defeat the terrorists on Air Force One to return to a peaceful White House. Andy had to escape from prison to gain his freedom having been wrongfully imprisoned in the Shawshank Redemption.

In order to show your customers what life could look like, if they buy your product or service, we need to define success and visualise it for them. Watch this video to find out how we do that using the Storybrand Framework.