eBook: The 7 Steps to Live Your Best Life

Performance vs Trust by Simon Sinek

Simon talks about working with Navy Seals.Navy Seals are probably the highest performing teams on the plant. In his work with Seals, he asked, “How do you chose the guys that make it to Seal Team 6. Seal Team 6 is the best of the best.  

Adam Ashcroft is a leadership and business coach based in Dubai, working with founders, business owners and CEOs on the Advantage Operating System. With 25 years of leading companies, and more recently coaching founders, business owners and CEOs, he brings the plan, the clarity and the structure that turns intention into progress. He is a Gallup Certified Strengths Coach and the author of Unlock Your Advantage.


Life by design, not by chance. | theadvantagecoach.com